THE EXPERIMENT

"Bringing an apple to a ray gun fight!"

We had the opportunity to pitch Jolly Rancher a fun, new campaign idea for their crunch and chew candy. The idea was to have a variety of massive sci-fi like machinery infuse each of the fruit flavors with crunchy and chewy candy goodness. Although we didn't end up winning the pitch, the experiment was not a failure.

OTHER WORK

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