"Your mindset is about to get reset!"
Teaming up with our friends over at Time of Day Media, we got to bring the friendly neighborhood social justice superhero to life with production and VFX. The Opportunity Agenda wanted to promote their superhero character - Helvetika Bold - that would reach beyond their typical audience. Racism Decoder Ring was promoted by Upworthy and reached 750,000 views within a week, and even got props from Elizabeth Banks and her comedy website Whohaha.
HELVETIKA BOLD VS. THE MINDSET: THE BATTLE FOR TIMES SQUARE
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